Media + Design

Great design – like good storytelling – requires equal parts strategy and creative courage.

Design Philosophy

I approach design as a translator of complexity into clarity—blending curious listening with iterative making. My work lives in the space between strategic intention and crafted execution, building flexible systems that grow with brands while honouring the details that make experiences feel cohesive. Whether shaping identities or campaigns, I thrive in the messy middle where sketches, feedback, and happy accidents transform good ideas into meaningful solutions.

Check Out My Work

Education Grounded in Practice

At North Island College, I learned to see design as both a language and a lens—a way to distill ideas into visual stories while questioning assumptions. The program sharpened my ability to move fluidly between research, iteration, and execution, grounding creative risks in purposeful thinking. It’s where I first discovered that the most effective designs emerge from this balance of curiosity and craft.

a whole human

Books + Tea

Once I’ve been convinced to leave my cozy home with a warm cuppa,

you’ll find me out in the wild exploring my beautiful home

Novice World Traveller

My North Island College field school in Andalusia (2023) revealed design as a conversation across centuries. Studying the Mezquita’s Islamic-Christian fusion and the Alhambra’s precise mosaics taught me how great visual language balances tradition with innovation. I now bring this perspective to branding—creating work that honours heritage while feeling fresh, where meaningful details reveal themselves over time.

Proud Dog Mom

My life got infinitely brighter in November 2024 when I adopted Milo, a spirited husky-lab mix (emphasis on mix). This rescue pup’s journey from a rough start to becoming my velcro companion required patience, adaptability, and room for joyful imperfections. Whether he’s photobombing Zoom calls or joining me on coastal hikes, his goofy antics remind me daily that the best creations (and companions) are full of surprises.

West Coast Exploration

Growing up on Southern Vancouver Island, I spent my childhood between scrambling over rainforest roots and watching Pacific storms. Now based in Vancouver, I’ve traded some wilderness for cityscape inspiration. Whether photographing alleyway murals or alpine meadows, I’m drawn to places where raw nature and human creativity collide.

Blog

Case Studies

Squeaky: A UX/UI Case Study

January 12, 2025

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abbey

Squeaky is a mobile app designed to help households manage chores efficiently. The app allows users to create and assign tasks, organize them under broader “big jobs,” set schedules with reminders, and track progress for all household members. This case study outlines the research, design process, user testing, and iterations that shaped the final…
Case Study: “IN THE WORK”

January 12, 2025

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abbey

Student Art Exhibition 2024 – Branding & Print Design Project Overview “IN THE WORK” is North Island College’s (NIC) annual showcase of emerging student artists. For the 2024 exhibition, I developed a clean, flexible visual identity that balanced institutional branding with artistic focus across five formats: Final poster tagline: “Annual Student Art Event Exhibition…
Tidal Touch Jewellery: Branding + Web Design

January 12, 2025

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abbey

Tidal Touch Jewellery is a small business specializing in handmade sterling silver jewelry adorned with sea glass and beach stones. The goal of the project is to provide a cohesive visual direction and create a strong web presence.