In this project for Coastal Campus Brewing, the process commenced with a briefing from North Island College Brewery micro-credential. Logo concepts were developed and refined based on mood boards presented to the client.
Abstracted patterns were utilized in packaging and labels to evoke coastal themes, with different colours delineating product lines. Three label versions were crafted, maintaining consistency in layout and style elements. Dark blue and teal were chosen as the primary branding colours for the flagship lager.
Realistic mockups were generated to visualize label applications on cans, accompanied by additional materials demonstrating branding versatility.